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Look Beyond Profit

We act with integrity for the benefit of our customers, business partners, and society.

• Seek what lies beyond profit; bringing care and benefits to our customers, our business partners and the society at large.
• Strive to realise our purpose; by understanding the meaning of our existence - the 'why' of our business - for this becomes the source of our competitiveness.

Empower Our People

We inspire engagement and passion in all of our employees.

• Aim to build and sustain a strong and vibrant company.
• Motivated, proactive employees and a dynamic organisational structure are the lifeblood of a Good Company. We produce results by deepening trust and relationships with our customers, business partners, and co-workers.
• We embrace diversity and create an organisation in which all employees are proud to be a part.

Deliver on Commitments

We achieve high quality results by enhancing stakeholder trust.

• We are committed to continuously delivering results in the long term.
• These results are a consequence and measure of the trust we have gained from our customers, business partners and shareholders. Enhancing trust through our daily activities is critical.
• We are driven by our own desire to achieve these results and are accountable for them.