U For Life Achieves Milestone in First Online Life Insurance Launch   

• Exceeded RM165 million sum assured in less than six months since its soft launch in May 2015
• Commits to invest up to RM5 million to create awareness on the importance of life insurance coverage
• Premiums as low as RM9.85 per month for RM100,000 coverage[2]

Kuala Lumpur, 23 September 2015 – Malaysia’s pioneer internet insurance platform U for Life Sdn. Bhd. has registered more than RM165 million in sum assured since its soft launch in May 2015, signalling a growing acceptance amongst Malaysians for purchasing life insurance online. The encouraging response has convinced the company to commit an investment of up to RM5 million over the next 12 months to create greater awareness on the importance of life insurance and encourage more Malaysians to sign up for their very first life insurance policy.